FOR IMMEDIATE RELEASE

Council on Aging of Central Oregon to Promote Age-Friendly Communities and Connect with Younger Generation at Winterfest 2019

The non-profit’s event partner – REVIVE Bodywork and Personal Training – to demo body and massage techniques that help minimize pain and improve mobility at any age

Bend, Ore., February 11, 2019 – The Council on Aging of Central Oregon is partnering with a local personal trainer to offer free bodywork and massages to WinterFest attendees during the weekend-long festival in Bend, Feb. 15 to 17, 2019. The non-profit’s presence at the event will focus on getting the broader community involved in making Central Oregon “age friendly” and supporting the growing older adult population with advocacy, policies and infrastructure.

“We are all aging, and the people we love are aging,” said Susan Rotella, executive director of the Council on Aging. “Caring for our older adult neighbors and family members requires an intergenerational effort. The Winterfest audience includes families and younger adults, so it’s a perfect place for us to connect with the next generation of residents who can further ensure that aging in Central Oregon is defined by independence, dignity and well-being.”

Ben Entermann of REVIVE Bodywork and Personal Training is donating his consultation services for the event and will be offering free samples of bodywork and massage treatments, while providing information on common issues such as low back pain, sciatica and general mobility limitations that influence joint pain and dysfunction.

Festival attendees who stop by the Council on Aging booth can sign up for a free bodywork consultation by “liking” the Council on Aging’s Facebook page or signing up to volunteer.

The World Health Organization (WHO) defines “age friendly” communities as those that enable “people of all ages to actively participate in community activities and treats everyone with respect, regardless of their age.” Cities and communities across the world have committed to becoming “age friendly” by adapting services and structures to meet the needs of the aging population. Learn more about WHO’s age-friendly strategy at https://www.who.int/ageing/age-friendly-world/en/.

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About the Council on Aging of Central Oregon
Since 1975, the Council on Aging has served as the designated Area Agency on Aging for Deschutes, Crook and Jefferson Counties, offering adults aged 60 and older and their loved ones a range of support services. A non-profit organization, the Council on Aging advocates for, empowers and guides older adults and their loved ones to live with independence and well-being in age-friendly communities—places where infrastructure, policies and practices are developed to make the community livable, accessible and responsive to the needs of people of all ages, especially older adults.

Phone: (541) 678-5483
Website: www.councilonaging.org
Facebook: www.facebook.com/CouncilOnAgingOfCentralOregon

Media Contact
Emily Burnham
Strategic Communications and Public Relations Manager
Council on Aging of Central Oregon
(541) 678-5483
eburnham@councilonaging.org

About REVIVE Bodywork & Personal Training
REVIVE Bodywork & Personal Training offers deep tissue, Swedish, and sports massage along with functional strength training to promote an active, healthy lifestyle. The REVIVE philosophy centers on balancing the body with soft tissue and corrective exercise therapies.
Phone: (541) 241-8677
Website: https://www.revivebodyworkpt.com/